Introduction

This case study explores the design, development, and launch of a robust e-commerce platform that caters to two key functionalities: enabling users to buy and sell products and request and offer services. The goal was to create a seamless user experience for both product-based transactions and service-based engagements, ensuring high engagement, trust, and ease of use for all user types.

Problem Statement

The client aimed to solve a critical gap in the market—an all-in-one platform where users could:

1. Buy and sell physical products across various categories.
2. Request services from skilled professionals and artisans.
3. Offer services directly to interested clients.

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This approach aimed to provide convenience for users by eliminating the need to use multiple platforms for different types of transactions.

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Challenges

1. User Experience (UX) Complexity: Ensuring that users could easily switch between product and service sections without confusion.
2. Diverse User Roles: Accommodating different user roles such as buyers, sellers, service requesters, and service providers.
3. Payment Integration: Implementing a payment system that could handle both product sales and service fees, with different pricing models.
4. Review and Rating System: Creating a robust system that allowed users to rate both products and services distinctly.
5. Dispute Resolution: Designing a fair dispute resolution mechanism for both product transactions and service engagements.