Introduction

EventBooth is an event management platform designed to streamline event planning, ticketing, attendee engagement, and post-event analytics. The website caters to event organisers, attendees, and vendors, providing an intuitive and user-friendly experience across mobile and web platforms.

Objective

The goal of this redesign project was to:

1. Create visually engaging and informative landing pages.
2. Simplify the process of exploring and booking events directly from the landing pages.
3. Improve discoverability of featured and recommended events.
4. Enhance performance and scalability to handle high traffic during peak times.

Challenges

1. Cluttered Design: Overloaded with text and images, making it difficult for users to focus on key information.
2. Poor Navigation: Users struggled to find relevant events or filter them based on their preferences.
3. Low Conversion Rates: High drop-off rates due to a complicated booking process.
4. Lack of Responsiveness: Pages were not optimised for mobile devices, leading to a subpar user experience on smaller screens.
5. Outdated Visuals: The design lacked modern aesthetics, making the platform appear outdated.

My Redesign Approach

1. User Research and Insights
   • Conducted usability testing and collected feedback from users to identify pain points.
   • Analysed data on user behaviour to understand drop-off points and popular features.
2. Information Architecture and Layout
   • Simplified the layout to highlight essential elements such as event details, booking buttons, and categories.
   • Created distinct sections for featured events, trending categories, and personalised recommendations.